Vans

Vans, founded in 1966 by Paul Van Doren, Gordy Lee, and Serge D'Elia, revolutionized skateboarding footwear. Originating in Anaheim, California, Vans' signature canvas deck shoes, the Authentic, quickly gained popularity among skateboarders for their durability and sticky rubber sole. As skateboarding culture flourished, so did Vans, expanding its range to include various styles like the Era and Old Skool. Embraced by surfers, musicians, and urbanites, Vans transcended its origins to become a global lifestyle brand. Collaborations with artists and designers further elevated its status. With a commitment to creativity and individual expression, Vans remains an icon of youth culture.